US: Brown Shoe joins with Nickelodeon for kids' lines

By just-style.com | 14 March 2006

Global footwear firm Brown Shoe Company has signed a multi-property licensing agreement with children's entertainment brand Nickelodeon.

The two companies plan to jointly and launch several lines of footwear based on Nickelodeon's newest television programs.

The first four collections will be shipped to retail stores in July in time for the back-to-school season. The lines include a full assortment of casual shoes, boots, sport fusion athletic shoes and slippers featuring popular Nickelodeon characters from Go, Diego, Go! (for boys) and Backyardigans (girls and boys) for ages 2-6, as well as new girls' fashion brands based on the Nickelodeon shows Unfabulous and Zoey 101.

"This partnership with Nickelodeon enables us to give kids the Nickelodeon brands they know and love in stylish, fun footwear," said Brown Shoe director of marketing and licensing, Todd Murray. "Our Nickelodeon footwear will be as dynamic and engaging as the Nickelodeon and Nick Jr shows."

Sectors: Footwear

Companies: Brown Shoe