Bugle Boy, facing a severe liquidity emergency, has reportedly called in a crisis management team to sell its assets, including 300 factory outlet stores, trademarks and more, according to industry sources.

Company founder, chairman and CEO Dr William Mow, reportedly is no longer with the company, and attempts to reach the him - or anyone else in the company - were unsuccessful.

While some refer to Mow as one of the first casualwear manufacturers to really target young men more than two decades ago, others in the technology field know him for his huge commitment to IT, which has run in the neighborhood of $25bn since the mid 1980s. This technology commitment - much of it proprietary according to Mow - has allowed the company to manufacture in more than 40 countries "without skipping a beat."