CHINA: Burberry appeals check trademark restriction
UK luxury brand Burberry has said it is appealing a decision by Chinese authorities last week to restrict the company's copyright of its Burberry Check trademark for leather goods.
In a statement sent to just-style yesterday (28 November), the company said: "Ahead of a decision on this appeal, the cancellation decision does not take effect and there is no change to Burberry's use or enforcement of its trademark across leather or any other products. We are confident that our appeal will be successful.
"The Burberry Check remains a registered trade mark exclusively owned by Burberry and no other parties can use the mark without Burberry's proper authorisation. Burberry always takes the strongest possible action against those who use its trade marks unlawfully."
The company added that it considers the protection of its trademarks "vital to the health of its business and brand" and it "protects both its brand and customers by defending its intellectual property rights".
The decision by China's trademark office is part of a long-running legal battle with Polo Santa Roberta, an operator of 15 retail shops in Hong Kong.
Earlier this month, Burberry recorded a slight increase in first-half net profit to GBP174m (US$284.3m), with revenues exceeding GBP1bn for the first time.
Fashion business Burberry posted an 8% rise in underlying full-year profits, boosted by a double-digit revenue surge and a 19% hike in retail/wholesale revenue....
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