Fashion firm Burberry has confirmed it will close its factory in Treorchy, South Wales, despite facing a barrage of criticism over the plans.

The upmarket company said it expects to shut down the plant on 30 March after failing to find a "commercially viable alternative" during a consultation period.

The closure will cause the loss of 300 jobs as production is moved to China, where labour is cheaper.

It was revealed earlier this month that the factory's managers would be questioned by a parliamentary committee over the closure plans.

Welsh secretary Peter Hain has attacked the proposals, arguing: "How is it possible for such an iconic British brand to be manufactured anywhere other than Britain?", while Britain's General Union (GMB) is also campaigning to keep the factory open.

A Burberry spokeswoman told just-style recently that there were no plans to shut either of Burberry's other UK factories in Castleford, West Yorkshire, and Rotherham, South Yorkshire.