UK: Burberry files trademark lawsuit against South Korea's SBW
Burberry is understood to have tried to settle the dispute before taking legal action
Luxury business Burberry has filed a trademark infringement lawsuit against South Korean underwear manufacturer SBW.
The patent violation lawsuit was filed with the Seoul Central District Court this week over SBW's Try underwear, which is said to be carrying Burberry's trademarked check pattern.
"Burberry confirms that it has taken legal action against TRY for trademark infringement," a spokesperson for the UK fashion house said. "As a global luxury brand, Burberry considers the protection of its trademarks vital to the health of its business and brand. Burberry protects both its brand and its customers by defending its intellectual property rights and will always act against the abuse of its trademarks."
Burberry is understood to have tried to settle the dispute before taking legal action but was unable to reach an amicable agreement.
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