Burberry Group Plc has hit back at newspaper reports alleging that Burberry chief executive Rose Marie Bravo is considering a bid for troubled clothing and furnishings retailer Laura Ashley.

The luxury brand said a report in Financial Mail on Sunday outlining the plans was "complete nonsense."

The newspaper said Bravo had sounded out private equity firm KKR about a potential bid for the group which is 43  per cent owned by Malayan United Industries Bhd.