Canadian department store retailer Hudson's Bay Company has created a new digital division, which will be led by Michael Burgess.

HBC Digital will be responsible for digital commerce and marketing, working with the company's other business units, including Saks Fifth Avenue, Lord & Taylor, Hudson's Bay and HBC Outlets.

Burgess, who most recently served as president of Saks Direct, will take up the role of president of HBC Digital.

With the completion of Hudson's Bay's acquisition of US-based luxury retailer Saks last year, the newly-created role becomes the lead for digital across the company, a spokesperson for HBC told just-style today (30 January).

Chairman and CEO Richard Baker said: "HBC Digital will leverage our scale and will help unlock a great deal of opportunity across all of our businesses."

"As our customers' expectations continue to evolve and the lines between digital marketing and commerce continue to blur, we feel this group not only creates near-term benefits, but also will enable HBC to become more nimble in the digital marketplace."