DENMARK: C&A to debut first two stores
European value fashion retailer C&A is expanding into Denmark with the opening of its first two stores in the country.
The stores in Kolding Storcenter and Aarhus City Vest Storcenter will offer basic apparel as well as fashion items for men, women and children. The move will create 40 jobs and take C&A's total store count to 1,577 in 21 countries across Europe.
The 700 sq mt Kolding store opened on 19 September, while the nearly 1,000 sq mt Aarhus store will open tomorrow (26 September).
C&A store manager Lars Rasmussen said: "We are convinced that our stores will be successful in fashion-conscious Denmark due to the company's timeless concept and the fresh, innovative look of the stores."
C&A Opens its First Two Stores in Denmark
Modern Styles for Every Occasion, now Available in Kolding and Aarhus
Kolding/Aarhus, September 18, 2013.
Just in time for the start of the autumn/winter season, the European fashion value retailer C&A is now opening its first two stores in Denmark, with new branches at Kolding Storcenter (launching September 19) and at Aarhus City Vest Storcenter (launching September 26).
Passionate shoppers, who want fashion that is inspiring, will be able to purchase both quality basics as well as the latest fashion for women, men and children.
The two new stores in Denmark add to a total of 1,575 C&A stores in 21 countries in Europe.
Vibrant fashion - vibrant locations
The fashion retailer intentionally chose attractive, central locations for its two new stores. The harbor cities Aarhus and Kolding do not only offer the necessary store
space, but, above all, they are vibrant cities, where people and fashion meet every day.
The two new C&A stores have created approximately 40 new jobs, among them those of store manager and sales clerks.
Fresh store concept inspires with new customer experience
The two stores are characterized by a modern and clear design concept with bright,
natural colors as a backdrop for the fashion creations on display.
Due to coordinated product themes and the open, accessible layout of the store, customers can navigate the stores intuitively and will easily find what they are looking for. A wide range of products for children and adults is offered on the 700 square meter retail space in Kolding and almost 1,000 square meters in Aarhus.
A main focus is on fashionable women, valuing contemporary styles, as well as an attractive choice of children's clothing, complemented by a selected assortment of menswear. The specially represented young Clockhouse brand attracts teens and young adults who are looking for affordable, yet up-to-date fashion inspiration.
"We are excited that we are now also going to be represented in Denmark, and thus, open another market for C&A," C&A store manager Lars Rasmussen stated.
"We are convinced that our stores will be successful in fashion-conscious Denmark due to the company's timeless concept and the fresh, innovative look of the stores."
To start things off the right way, C&A is hosting a grand opening of the stores. As a
welcome gift, customers will receive a gift certificate worth 50 Danish Kroner when
purchasing the equivalent of 300 Danish Kroner.
C&A Foundation has also in connection with the opening of the stores chosen to
donate 20,000 Danish Kroner for charity both in Kolding and Aarhus.
Original source: http://www.c-and-a.com/uk/en/corporate/fileadmin/templates/master/img/mediathek/C_A_Opens_its_First_Two_Stores_in_Denmark.pdf
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