WORLD: C&A warns of supply crisis in organic cotton
C&A has been promoting organic cotton production for around ten years
Despite increasing demand for organic cotton in international markets, global production continues to decline, European value fashion retailer C&A has warned.
The retailer, which has been promoting the use of organic cotton in its clothes for around ten years, says counteracting the shortage is a priority.
Indeed, it goes so far as to suggest it will have ecological, social and economic consequences for all in the organic cotton supply chain worldwide. Measured against the global production of cotton, the share of organic cotton is currently only 1%.
"We are now at a critical point in which the demand for organic cotton is exceeding the supply," said Thorsten Rolfes, head of corporate communications Europe. "The availability uncertainty tied to this threatens to endanger long-term investment in organic cotton."
Worldwide production of organic cotton rose continuously to the year 2011, but crop yields subsequently sank by 8% in the following years. Even though around 50% of producers increased their output of organic cotton, the decline was blamed on a lack of knowledge regarding cultivation methods and a lack of cooperation between communities.
To spread awareness, C&A has published a brochure: 'Let's take Bio Cotton to everyone every day', which explains the added value and challenges of organic cotton production, and shows opportunities for those in the global supply chain. It is here, C&A suggests, that garment companies have a particular responsibility.
"Brands play a key role in the development of organic cotton as a sustainable resource," says Rolfes.
"Some brands are taking action, but the supply crisis shows that much more needs to be done. Collaboration is the key - working in partnership with experts, local communities and governments can enable organic cotton to realise its full potential.
"But firms can make a difference not only in the production countries but also in the sales markets by making their customers aware of the subject of organic cotton. In our experience, it is possible to create awareness, fulfill the demand and be profitable."
C&A claims to be the largest buyer of organic cotton and sold over 100m products made from organic cotton in fiscal 2013. The share of organic cotton against the total cotton collection is 38%.
An interactive databank with intelligence on the major apparel sourcing countries
What else is likely to be topping the apparel industry's technology agenda this year? Tools that can introduce innovation into the product lifecycle - such as social connectivity, product personalisat...
This report analyzes the worldwide markets for Children's Wear in US$ Million by the following Product Segments: Boys Wear, Girls Wear, and Infants & Toddlers Wear. The report provides separate compre...
Where should apparel firms be focusing their investments now if they want to remain competitive into the future? While technology agendas will vary from business to business, a recurring theme is the ...
This report analyzes the worldwide markets for Foot Care Products in US$ by the following Product Segments: Devices, and Medication. The report provides separate comprehensive analytics for the US, Ca...
One of the key ways in which software can help tackle apparel supply chain issues is by providing visibility into the process and intelligence to track and manage inventory - enabling stakeholders to ...
Apparel Retail in Singapore industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2009-13, and forecast to 2018). The profile als...
What are the biggest challenges facing the global apparel supply chain in 2015? Meeting consumer needs in an omnichannel world continues to stand out, as does the need for faster, flexible and more ef...
Introduction Womenswear in Singapore industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also...
- Cheap polyester contributes to cotton import shift
- TPP trade pact in milestone signing by 12 nations
- Under Armour defends questions over strategy
- Combating the new normal – 10 trends for 2016
- US apparel retailers' January 2016 sales roundup
- Bangladesh factory fire renews worker safety fears
- China factory activity continues to deteriorate
- Southeast Asia – a strategic sourcing review
- H&M and Primark price rivalry reaches equilibrium
- PVH to take control of Tommy Hilfiger China unit
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Wearable technology: The future market potential for smart garments and e-textiles
- Global market review of denim and jeanswear – forecasts to 2021
- Wearable Technology Market by Product, Application, Type, & Geography - Global Forecast to 2020
- E-Textiles: Electronic Textiles 2014-2024