Outdoor wear company Cabela's has implemented a product lifecycle management system (PLM) from PTC to eliminate redundant tasks and enable more time for creativity and innovation.

The PTC Windchill FlexPLM will help Cabela's focus on speed to innovation, enabling the company to introduce more products each season.

Cabela's is using the PTC PLM solutions to manage the entire lifecycle of its apparel products from conception through design, technical design, sourcing and manufacturing to commercialisation.

By integrating business processes, workflow and data, PTC solutions are enabling Cabela's to increase fill rates and improve margins.

"We take our brand very seriously at Cabela's and that is why we partnered with PTC," said Cabela's PLM manager Gabriel Garcia. "Being able to implement a best practices PLM solution out-of-the-box was crucial for us. By week three with PTC, we were already adding design content and adding much more to our apparel brand line."