Cabela's is considering its options, including the possibility of an appeal, after a US federal judge in Minnesota on Tuesday (11 July) ruled against the outdoor retailer and said rival Gander Mountain is free to use the Gander trade name and marks in its direct marketing.

With the ruling in its favour, Gander said it would launch an e-commerce site and re-enter the catalogue business as soon as possible.

Gander's predecessor company sold its direct marketing division and certain licensing rights to Cabela's for US$35m in 1996. The arrangement included a non-compete clause which expired in 2003.

The two companies are rivals in the outdoor, hunting, fishing and camping markets in the US.

A statement from Cabela's read: "Cabela's is currently reviewing the ruling and discussing its alternatives with legal counsel. These alternatives include, but are not limited to, an appeal of the ruling."

Both companies operate retail stores throughout the US, but Cabela's bills itself as "the world's largest direct marketer" of fishing, camping and related outdoor merchandise.
 
By Arnold J Karr.