US: Calvin Klein and ADF sign licensing deal
ADF will exclusively distribute Calvin Klein jeans, underwear, and white label product categories and accessories
The deal will see ADF exclusively distribute Calvin Klein jeans, underwear, and white label product categories and accessories in Latin America (excluding Brazil and Mexico), in addition to several Caribbean countries, and certain duty free rights in Brazil and Mexico.
Additionally, ADF has assumed the operations for 18 freestanding Calvin Klein jeans and underwear stores in Chile, Colombia, Costa Rica, Panama, and Peru.
Calvin Klein, Inc. Announces Distribution and Retail Store License Agreement for Latin America with American Designer Fashion S.A.
NEW YORK--(BUSINESS WIRE)--May 8, 2014-- Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. (NYSE:PVH), and American Designer Fashion S.A. ("ADF"), an affiliated company of American Sportswear S.A., both part of the ASW Group, today announced that they have entered into a distribution and retail store license agreement for ADF to exclusively distribute Calvin Klein Jeans, Calvin Klein Underwear, and Calvin Klein white label product categories and accessories in Latin America (excluding Brazil and Mexico), as well as several Caribbean countries, and certain duty free rights in Brazil and Mexico.
The agreement allows ADF to distribute men's and women's Calvin Klein Jeans apparel and accessories; Calvin Klein Underwear, including sleepwear and loungewear; and Calvin Klein white label sportswear, coats and other outerwear, swimwear, footwear, and small leather goods; women's dresses, suits, and performance; and men's suits, dress shirts, and ties in the territory.
The agreement grants ADF distribution rights throughout Latin America, excluding Brazil and Mexico, with the exception of certain duty free rights in both countries. Additionally, ADF has assumed the operations for 18 freestanding Calvin Klein Jeans and Calvin Klein Underwear stores in Chile, Colombia, Costa Rica, Panama, and Peru.
"As experts in the Latin American region, including as distributor for our sister company, Tommy Hilfiger, ASW Group represents the best partner for our Calvin Klein brands," said Tom Murry, Chief Executive Officer, Calvin Klein, Inc. "We look forward to the opportunities this new arrangement brings to expand our businesses in this important growth market."
"It is an honor to incorporate Calvin Klein brands into our portfolio. Our vision is to leverage the strong global brand awareness of Calvin Klein and our current infrastructure and regional footprint in Latin America to successfully position Calvin Klein as one of the preeminent global designer brands in the fashion industry in the region. We are excited at the opportunity this agreement presents," said Solly Azrak, CEO, ASW Group.
Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women's and men's designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Product lines under the various Calvin Klein brands include women's dresses and suits, men's dress furnishings and tailored clothing, men's and women's sportswear and bridge and collection apparel, golf apparel, jeanswear, underwear, fragrances, eyewear, women's performance apparel, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, small leather goods, and home furnishings (including furniture). For more information, please visit calvinklein.com.
PVH Corp., one of the world's largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world's largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Warner's and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, Joseph Abboud, DKNY, Ike Behar and John Varvatos.
American Designer Fashion is the newly appointed Calvin Klein distributor for Latin America, excluding Brazil and Mexico, with the exception of certain duty free rights in both countries. It distributes Calvin Klein Jeans, Calvin Klein Underwear and Calvin Klein white label, including sportswear, coats and other outerwear, swimwear, footwear, and small leather goods; women's dresses, suits, and performance; and men's suits, dress shirts, and ties in the territory. It is an affiliated company of American Sportswear S.A., the first international licensee for the Tommy Hilfiger brand and its exclusive distributor in Latin America since 1986.
ASW Group is the parent company of American Sportswear and American Designer Fashion. Headquartered in Panama City, Republic of Panama, it distributes a wide array of product categories including but not limited to sportswear, womenswear, denim, footwear, formal wear, handbags and accessories, underwear, swimwear among many others. In addition, it currently manages over 130 Tommy Hilfiger stores in the region, in several different formats including Tommy Hilfiger Denim and Tommy Hilfiger Kids and 18 Calvin Klein stores in Latin America, including Calvin Klein Jeans and Calvin Klein Underwear store formats.
Original source: PVH Corp
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