Socks, underwear and swimwear producer Calzedonia has invested EUR300,00 in equipment to launch an underwear production trial with Serbian textile company Mideri.

Calzedonia, which operates about 1600 clothing stores worldwide, has installed computer-controlled sewing machines at Mideri's Zrenjanin-based plant, where clothing using parts cut out in Italy will be finalised.

It represents the largest investment made in the Serbian textile sector since the beginning of 2003, according to Mideri director Milutin Radosav, and will create about 100 jobs in the region.

Mideri has recently been producing lingerie for German label Triumph International under an outsourcing agreement.