US: Caroline Amrikhas to lead design at Anchor Blue
Clothing retailer Anchor Blue has named former Levi's executive Caroline Amrikhas as its new design director and product manager, tasked with leading the product and design teams out of the company's Corona, California headquarters.
She'll be charged with evolving the men's and juniors business at the retailer's 112 stores, and will report directly to Anchor Blue executive VP, Chris Finazzo.
"We'll be driving the identity of the brand from the design side and building the right vendor matrix for production," Amrikhas says. "This will enable Anchor Blue to bring the best product to the floor.
"Our vision is to bring creativity and a crafted authenticity to the product making Anchor Blue a denim destination for the juniors and men's consumer."
Most recently as a design director for iconic denim brand Levi's, Caroline's focus was the women's, juniors and kids business.
Prior to Levi's, she designed juniors and missy, with a denim focus for some of the world's largest retailers including Walmart.
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