COLOMBIA: Carrefour Lingerie Helps Stem Drug Trade
An alternative development project, developed in response to the proliferation of coca growing by ex-coffee farmers, will see hundreds of Colombians in the Valle del Cauca region begin producing lingerie for the retailer's Symphony range.
Backed by the Colombian Federation of Coffee Growers, the country's French embassy, the UN drug office and Carrefour, the project is designed to keep rural Colombian workers out of the cocaine trade following the collapse of the coffee-growing industry.
"We are opening up a universe of new possibilities for Colombia's rural communities," federation head Gabriel Silva said of the project.
In conjunction with cooperative training centre Integrated Industries, which operates 12 manufacturing plants across the province, 800 female project participants have begun manufacturing G-strings, brassieres and garter belts for Carrefour's 11 retail outlets in Colombia.
The undergarments will also be sold at overseas outlets in the coming months.
Under the employment arrangement, workers take home about US$280 per month - nearly double the minimum wage and far more lucrative than growing coffee.
They also receive health benefits and holiday pay.
In this year alone, Carrefour has spent about US$63,500 on the project, with a further projected $106,000 to be spent in 2004.
Colombia produces about 70 per cent of the world's cocaine.
- Fashion fit for the future – strategies for speed
- Digitisation to drive new apparel-making models
- How PVH is paving the way for connected apparel
- Will new Vietnam wage hinder competitiveness?
- Under Armour Lighthouse will disrupt production
- Child refugees found in Turkey apparel factories
- US Q3 in brief - Rocky Brands, Gymboree Corp
- Chinese manufacturer invests $20m in US facility
- Managing change in the move to new tech tools
- Reebok Liquid Factory reinvents shoe production
- Africa-Med strategic sourcing review – comparing East Africa, North Africa and Turkey
- REPORT BUNDLE: Africa-Med, Southeast Asia and Central America strategic sourcing pack
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Apparel (GLOBAL) - Industry Report
- Global Sports and Fitness Wear Market 2016-2020