Children's wear maker Carter's Inc has created two new leadership positions for its core Carter's and OshKosh B'gosh brands.

Brian J Lynch and Lisa A Fitzgerald, who are executive vice presidents and brand leaders for Carter's and OshKosh B'gosh respectively, will report directly to company chairman and CEO Michael D Casey.

Lynch has been promoted from his post as senior vice president of merchandising and brand marketing, and previously worked for the Walt Disney Company and at athletic apparel manufacturer Champion Products Inc.

Fitzgerald joins from Lands' End Inc, a division of Sears Holdings Corporation, where she served as executive vice president of merchandising, design, and creative.

Casey has also assumed the title and role of president, after former president Joseph Pacifico stepped down on 21 December.
 
The Carter's and OshKosh B'gosh brands are sold in leading department stores, national chains, and specialty retailers domestically and internationally and through more than 400 company-operated stores.