Children's wear maker Carter's Inc is strengthening its leadership team with the appointment of a new president, a head of international operations, and a retail operations boss.

Among the changes are the promotion of Brian Lynch as its new president, responsible for leading its merchandising, design and marketing teams, as well as its wholesale, retail, and e-commerce businesses.

Lynch, currently executive vice president and brand leader for the Carter's brand, will report to chairman and CEO Michael Casey.

"Brian has led the success of our Carter's brand over the past three years, during which time it has strengthened its position as the leading brand in children's apparel," Casey said.

"With this new structure, Brian will now help lead other talented executives in our collective efforts to provide the best value and experience in young children's apparel."

The company also named Kevin Corning to the newly created role of executive vice president of international operations with a focus on multi-channel growth.

Corning was most recently a general manager in the luxury and lifestyle division of DKSH, which markets leading brands in Asia, including Levi's and Dockers.

"Kevin has a track record of success in Asia and Latin America, which we believe are markets rich in growth opportunities for our brands," Casey added.

Carters Inc, which owns the Carter's and OshKosh B'gosh brands, is currently in the process of relocating its retail operations from Connecticut to Georgia.

The move will see the retirement of James Petty, who has led the retail business since 2007, and the promotion of Jeffrey Williams to senior vice president of retail, responsible for leading the company's retail operations.

Williams joined Carter's in 2004 and has been a senior executive of the retail team for the past five years.

As well as operating more than 600 stores in the US and Canada, Carter's sells its brands in leading department stores, chains, and specialty retailers domestically and internationally.