Big and tall men's retailer Casual Male Retail Group is launching its own social networking called BoldXL, aimed at providing the younger big and tall niche with an online community, it said.

The company, which operates the Casual Male XL, Rochester Clothing, B&T Factory Direct, LivingXL and ShoesXL chains, said users will be able to "share stories and experiences about being a big and tall guy, divulge fashion tips and discuss favourite looks".

The company will also sell apparel and footwear from a selection of its labels through the new site.

"With millions of people spending significant amounts of their time online everyday, it makes perfect sense for us to provide the big and tall niche with an open forum to share stories and interact with their peers in a way that was previously unavailable to them," said David Levin, president and CEO of Casual Male Retail Group. "Currently, a growing number of our customers fall into the 18-24 age bracket and with the launch of BoldXL, we will have another medium to reach this younger demographic, further expanding our customer base."