Century Textiles and Industries, the denim to pulp and paper group, is to launch a Century-branded men's wear line.

Century Textiles, the flagship of the BK Birla group flagship, will initially introduce men's shirts under the 'Cottons by Century' line, but eventually plans to move into trousers and jeans.

The move will enable Century to take a stake in India's branded readymade men's wear market, which is estimated to be worth over Rs 5,000 crore. Madura Garments, an Aditya Birla group company, is the market leader with 10 per cent of the market, followed by Raymond, a Vijaypat Singhania group firm.