Lacoste has named Jose Luis Duran as CEO, replacing Christophe Chenut who has held the post for the past five years.

Ex-Carrefour chief Duran was appointed to head Devanlay, the exclusive worldwide licence holder for Lacoste clothing and accessories in 2009, a post he will retain.

Duran underlined that "for the past four years, the joint work with Christophe Chenut has been extremely productive and we are all very grateful to him."

Chenut's tenure was marked by an impressive turnaround in the crocodile logo brand's fortunes, reaching record sales in 2011 after three difficult years.

In September last year, Chenut predicted that the company would exceed its forecast turnover growth target of 14% for 2012.

As it celebrates its 80th anniversary, Lacoste's objectives for 2013 are "to strengthen the innovation and coherence of the brand and develop connectivity."