Charming Shoppes announced today (18 January) that Elizabeth Crystal will join plus size retailer Lane Bryant as senior vice president and chief marketing officer.

In the role, Crystal will develop and lead the company's brand positioning, marketing and advertising strategies for the Lane Bryant and Cacique banners. She will also work to expand the brand's presence.

The company said she will work to "anticipate and exceed" the customer's expectations of the Lane Bryant brand and image, to manage all creative, print, public relations and social mediaand to co-develop the in-store presentation across all formats.

Crystal was previously senior vice president, worldwide marketing for Revlon and Almay Colour Cosmetics. She has also held roles with Buena Vista, Frito-Lay, Edelman Public Relations Worldwide and NBC.

"Let me say how delighted I am to welcome Liz to Lane Bryant.  She is an ideal choice to lead our overall brand and strategic marketing efforts, and will be an important addition to our leadership team.  She brings a wealth of experience in marketing, advertising and brand positioning, and is a seasoned executive with the skills and experience to help drive marketing and brand strategy," said group president Brian Woolf.