Textile giant Cheil Industries is to produce a new premium fabric called Lansmere 210 with a yarn count of 150 for exclusive use in a new range of VIP suits, it announced today. The fabric is to be dyed using Cheil's new specially developed low-temperature dying process, with the company expecting suits made from the fabric to retail at 15m won (US$11,610). They will be marketed to VIPs worldwide.