Cherokee Global Brands has acquired casual lifestyle brand Everyday California from owners and founders Michael Samer and Christopher Lynch.

As part of the acquisition, which closed on 14 May, Samer and Lynch will retain ownership and continue to grow their flagship store in La Jolla, California, through a licensing agreement with Cherokee. The pair will also become global brand ambassadors, leveraging Cherokee’s existing design, marketing, and supply chain infrastructure to expand the brand’s presence internationally.

"We are very excited to be adding Everyday California to our portfolio of style-focused lifestyle brands," said Henry Stupp, CEO of Cherokee Global Brands. "Everyday California’s global potential made the acquisition a perfect fit for Cherokee Global Brands. Many great active lifestyle brands have been born in California, and we are confident that together with Mike and Chris we can take an already strong brand and make it even more successful."

Everyday California will be formally introduced to the licensing community under the Cherokee Global Brands awning at the Licensing Expo in Las Vegas from 9-11 June.