US: Cherokee agrees Sideout license deals
Apparel brand licensor Cherokee has entered into three new exclusive license agreements for its Sideout brand in North America.
Hudson Bay Apparel Brands, a subsidiary of Scope Apparel, has been granted the exclusive right in the US to its men's and young men's woven tops, bottoms and swimwear.
In addition, Baby Togs has been granted the exclusive rights in the US to Boys 0 - 20 woven tops, bottoms and swimwear, and Getracan the exclusive right in Canada to men's, young men's and boy's 4 - 18 knit and woven tops, bottoms and swimwear under the brand.
Jay Kester, executive vice president of marketing for Cherokee, said: "We are pleased to add all three of these companies to our group; which numbers eight in total.
"We are now in a position to build on Sideout's heritage in men's, women's and children's. In addition, we continue to have discussions regarding the remaining open categories and hope to add additional companies to our group shortly."
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