US: Cherokee and Tesco to relaunch brand
By Katie Smith | 3 April 2012
Brand management company Cherokee Inc has reached an agreement with supermarket retailer Tesco to relaunch the Cherokee brand.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you're already a member, login here.
More articles related to this one
WRC 2012: Local knowledge key to international growth
The degree to which retailers tailor their offer to local markets emerged as a key theme at the Wold Retail Congress yesterday (19 September) - and it seems there are as many different strategies as there are retailers.
Viewpoint: Indian retail reform may still stall
Moves last week by the Indian government to open the country's multi-brand retail sector to foreign investment have been hailed as everything from a "historic decision" to a "big bang" reform. But observers also warn it is still far from certain that they will go ahead.
INDIA: FDI retail reform returns but states will have final say
The Indian government has again opened the door to foreign investment in the country's retail sector - but states will have the final say on whether multi-brand outlets backed by overseas capital can open.
Market research related to this article
Tesco in the UK: Local Profile
This is a detailed report covering Tesco’s store formats, private labels, history, key employees, and key financial and operational metrics in the UK....
Tesco in China: Local Profile
This profile contains details on Tesco's local operations, covering its market share (as well as that of its key competitors) and its latest approaches and strategies. It also provides details on historical developments in the country and latest news...
UK Customer Insight 2011: Tesco - Clothing
UK Customer Insights 2011 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year. From this report you will discover the profile of...