Brand management company Cherokee has appointed Frank Tworecke, the former president of sportswear at Warnaco, to its board of directors

Tworecke, who has nearly 40 years retail and apparel management experience, has also served as president and COO for department store retailer Bon-Ton Stores and previously president and COO at JoS A Bank Clothiers. He has also held various executive and merchandising roles at apparel firms Oxford Blue Sweater and Lord & Taylor.

He will replace Dave Mullen, who has retired.

Tworecke's "strong apparel and marketing background, combined with his proven ability to drive strategic initiatives for leading retail organisations will be an invaluable asset to the board," said Jess Ravich, Cherokee group chairman.

While, Tworecke added: "The Cherokee Group has an enormous opportunity to expand its direct-to-retail business model as it continues to broaden its global reach."

Tworecke currently serves on the board of Grafton-Fraser, a Canadian men's wear retailer.