Cherokee Inc has extended the license agreement for its Cherokee lifestyle brand with Pick'n Pay, one of South Africa's leading retailers.

The agreement, which was first signed in February 2006, will now run until 28 February 2012.

"The consumer acceptance of the Cherokee brand in South Africa has been unparalleled," Michael Coles, director, Pick'n Pay Retailers, said yesterday (5 May).

The initial agreement covered a wide range of categories including men's, women's, and children's clothing, footwear and home textiles.