USA: Cherokee Inc Announces Ramp Up in Executive Ranks
"We have assembled a dynamic team for Cherokee Inc. to become one of the largest managers and purveyors of brands on a global basis," said Howard Siegel, President.
"The Cherokee licensing template has become a key factor in changing the retail landscape of America and our track record and business model is unparalleled," Siegel continued. "We are constantly reviewing other brands for their market potential and are now positioned to capitalize on those opportunities as they present themselves via purchase, revenue-sharing or representation agreements."
Nina Leong, EVP Brand Development:
Most recently, Leong served as Executive Vice President at Ocean Pacific Apparel Corp, where she ran brand development and licensing for Op. Prior to this, Leong spent ten years at the Walt Disney company in consumer products licensing as vice president of retail development and oversaw licensing and retail initiatives. She joins Cherokee with fourteen years of retail and licensing experience and has strong relationships with retailers as well as manufacturers globally.
Larry Sass, VP Business Development:
Larry is a familiar name in the apparel and home furnishings industries, having worked for more than 12 years on all sides of the apparel business for Guess? and its licensees, and also launched its Home Collection. He has been responsible for managing national and international sales, new business development, merchandising, marketing, retail and licensing for multi-million-dollar divisions.
Cherokee Inc is a global licensor, marketer and manager of a variety of brands it owns or represents and is continuing its negotiations for domestic and international licensing contracts covering multiple categories of merchandise. Cherokee currently has licensing agreements in many categories, including family apparel, fashion accessories, as well as footwear, luggage, and cosmetics.
Companies: Cherokee Inc
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