MIDDLE EAST: Cherokee inks licensing deal with retailer Max
The Cherokee-branded products will be available at select Max stores
Global brand management business Cherokee has inked an agreement allowing value fashion retailer Max to sell its branded products in the Middle East and Africa.
The Cherokee-branded products for men, women and children will initially be available at select Max stores throughout the Middle East and Africa.
The agreement means Cherokee now has license deals with retailers in over 40 countries and also expands its presence in the Middle Eastern retail market.
Max, which claims to be the largest value-based, fashion retail chain in the Middle East and Africa, has over 200 stores across UAE, Saudi Arabia, Jordan, Kuwait, Bahrain, Oman, Turkey, Egypt, Libya, Qatar, Nigeria, Lebanon, Sudan, Yemen and India. It also plans to expand further throughout the Middle East and beyond.
Help test our new apparel sourcing tool.
Global brand management business Cherokee has seen its third-quarter profits jump 98% on the back of rising revenues and lower costs....
- China leads US apparel sources with falling prices
- Hard hit Turkish industry is not knocked out
- Vietnam grows share of US apparel imports in 2016
- US apparel sector braces for potential cost hikes
- Trade Tracker – Trump's first weeks, Brexit agenda
- US Q4 in brief – Chico's FAS, TJX Companies
- VF Corp sees Q4 and FY earnings tumble
- Bangladesh crackdown has cost garment sector $100m
- Adidas and Burberry recognised for sustainability
- $136m funding for Made in NY garment-making hub
- When Things Go Wrong - A Practical Guide to Managing Common Problems in Apparel Sourcing
- Outdoor performance apparel 2016: A broader perspective
- Technical textile markets: product developments and innovations, December 2016
- Global market review of lingerie – forecasts to 2022
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar