The Cherokee-branded products will be available at select Max stores

The Cherokee-branded products will be available at select Max stores

Global brand management business Cherokee has inked an agreement allowing value fashion retailer Max to sell its branded products in the Middle East and Africa.

The Cherokee-branded products for men, women and children will initially be available at select Max stores throughout the Middle East and Africa.

The agreement means Cherokee now has license deals with retailers in over 40 countries and also expands its presence in the Middle Eastern retail market.

Max, which claims to be the largest value-based, fashion retail chain in the Middle East and Africa, has over 200 stores across UAE, Saudi Arabia, Jordan, Kuwait, Bahrain, Oman, Turkey, Egypt, Libya, Qatar, Nigeria, Lebanon, Sudan, Yemen and India. It also plans to expand further throughout the Middle East and beyond.