Cherokee has launched in the United Arab Emirates, Saudi Arabia and Kuwait through an exclusive deal with the Max retail chain.

The debut collection of Cherokee men's, women's and kids clothing for Max was designed in California by its internal product design studio. Cherokee said Max has invested significant resources into the partnership.

The brand launch will be supported by a multi-channel marketing and publicity campaign, including in-store presentations, social and digital marketing efforts, promotional activities and in-store launch events.

"The unveiling of Cherokee at Max is a perfect example of our 360 degree approach brought to life," said Cherokee CEO, Henry Stupp.

"By leveraging our exceptional in-house team of product designers, marketers, and financial experts, we were able to offer Max a completely turnkey solution."

Over the coming months, Max will roll out the Cherokee brand at additional store locations.