USA: Cherokee Signs Agreement to Represent Aspen Brand Worldwide
By just-style.com | 11 May 2000
Cherokee Inc. (Nasdaq:CHKE) today announced that it has signed an exclusive agreement with Aspen Licensing International Inc. to represent its Aspen brand. Cherokee will engineer strategic licensing agreements for the brand's expansion in the United States and throughout the world. The Aspen brand has enjoyed a 50-year history beginning as a functional performance brand for outdoors enthusiasts, and evolving into a broader lifestyle brand representing fashionable, rugged looks with an upscale attitude.
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