US: Cherokee's Sideout brand expands into Latin America
Cherokee has signed an exclusive international license agreement for its Sideout brand with Latin American firm P&L Global Network.
The apparel licensor and brand management companies said that the agreement includes a wide range of categories including men's, women's, and children's clothing, accessories and outerwear.
P&L Global president Fanny Salazar said: "We are very pleased to partner with Cherokee as we develop the Sideout brand throughout Latin America. Sideout has over 20 years of authentic heritage and with our local consumer knowledge, we are confident that Sideout will be very successful in Latin America."
Cherokee senior vice president of marketing Mark Nawrocki said: "We believe that P&L will be very successful in Latin America and will lay the foundation for additional growth in South America. Both Sideout and Sideout Sport have tremendous opportunities around the world."
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