Women's wear retailer Chico's FAS has invested in Product Lifecycle Management (PLM) software to standardise operations across all of its categories, brands and departments and enhance its ability to be first to market with the latest fashion.

The Windchill FlexPLM tool from The Product Development Company (PTC) should increase operational and inventory efficiency and reduce development time and production costs at the Chico's, White House|Black Market and Soma Intimates brands.

"We wanted software that was not only going to help us drive productivity and reduce costs, but we wanted a solution that was going to be easy to use," said Krissy Blakeway, senior vice president of Chico's design and product development.

The retail industry is currently facing a number of challenges including margin management, product costs, inventory efficiency and productivity. By implementing Windchill FlexPLM, Chico's expects to see reductions in materials costs, cycle times and product development costs.