US: Chico's to enter Mexico through franchise deal
US women's wear retailer Chico's is to launch its namesake brand in Mexico as part of a franchise deal with department store group El Puerto de Liverpool.
The expansion will begin with a stand-alone boutique opening at Perisur Mall, Mexico City in spring. A second stand-alone boutique will open in Villahermosa, Tabasco, in addition to branded shop-in-shops in Liverpool department stores.
Liverpool also plans to roll out six namesake department store shop-in-shops during the first half of this year.
"We could not be more thrilled for the opening of the first Chico's international location in Mexico," said Cinny Murray, Chico's brand president. "I'm so excited to bring the women of Mexico fabulous Chico's fashion, and this is an incredible growth opportunity for our brand."
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