Children's merchandise chain The Children's Place Retail Stores Inc has named Hiten Patel as senior vice president, chief financial officer, replacing Seth Udasin who resigned from the company to pursue other interests last Friday.

Patel has served as a consultant to the company for the past six months, working closely with the executive and finance teams on various projects, including the Disney Store acquisition and integration

Udasin had been with the company for 20 years.

The Children's Place Retail Stores Inc designs, contracts to manufacture and sells merchandise under the proprietary The Children's Place and licensed Disney Store brand names.