Footwear firm China Shoe Holdings is expanding its brands outside of Shanghai through new agency agreements with distributors from three of the country's provinces.

The distributors will market China Shoe's Kanggies and CCR ladies' footwear brands in Guangdong, Fujian and Jiangxi.

All three provinces occupy the south and south east part of China, and have experienced rapid economic growth in recent years. Their populations are around 77.8m, 35.4m and 42.8m respectively.

"It is anticipated that before the end of year 2009, our distribution channel should cover most of the major cities and provinces in China," said China Shoe Holdings' chairman and CEO, Mr Gu Xiangzhong.

China Shoe Holdings, which manufactures, designs and sells private label and its own branded footwear throughout China and Japan, last month said it hopes to open up to 100 stores in the Shanghai region this year.