JAPAN: Circle K To Start Selling Benetton Ranges
Convenience store group Circle K Sunkus Co Ltd has signed a deal to sell Benetton clothing and accessories at all of its 6,339 outlets in Japan.
Under the agreement signed with Benetton's Japanese subsidiary, Benetton Japan Ltd, Circle K will start selling Benetton's ranges from April 2005 onwards.
This is Benetton Japan's first sales agreement with a Japanese convenience store.
Circle K hopes to generate sales of around JPY4.8 billion from the partnership during the first year.
Circle K is part of a joint venture owned by Japanese retail group UNY Co, which operates franchised and company-owned convenience stores, mostly based in central Japan.
Benetton Japan is a unit of the Benetton Group, which operates brands such as United Colors of Benetton and Sisley throughout 120 countries.
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