Apparel giant Liz Claiborne has commented on the proposed acquisition of the J Jill upscale label for about US$366m.

Claiborne chairman and chief executive Paul Charron said the company was pleased J Jill was pursing strategic alternatives.

He continued: "Given our proven track record of growing brands, an unrivalled understanding of the 'young boomer' market, and the opportunity for significant synergies, we believe that Liz Claiborne is uniquely positioned to maximize J Jill's full potential."

Liz Claiborne designs and markets an extensive range of women's and men's fashion apparel and accessories under brands such as Claiborne, Juicy Couture, Mambo, LIZ, Liz Claiborne, Mexx and  prAna.