British clothing supplier William Baird Plc said today that measures to boost its performance were working as it was enjoying an improving trend at its womenswear business and its active and casualwear division was trading in line with expectations.

"The action taken in response to the disappointing trading performance in the final four months of the last financial year is taking effect," said chairman David Cooksey in a statement.

"We are seeing an improving trend in womenswear as the summer ranges are delivered to stores. The active and casualwear division is trading in line with expectations."

Cooksey added that Lord David Wolfson of Sunningdale, former chairman of Next and GUS, has been appointed a non-executive director and will assume the role of chairman in the near future when he steps down from the board.