UK inflation fell to 2.4% in June, the lowest level since November 2009, the Office for National Statistics (ONS) said today (17 July).

The largest downward pressure between May and June came from clothing and footwear, transport and food and non-alcoholic beverages.

Clothing prices dropped by 4.2% between May and June, the biggest decline over this period since records began.

It attributed the drop in clothing and footwear prices to summer sales starting earlier than last year.

However, the price of football shirts was a notable exception, with prices increasing over the month. Footwear also had a small upward effect, with overall prices decreasing at a slower rate than the same period of the previous year. 

The Retail Prices Index fell to 2.8% from 3.1%.

Conlumino managing director Neil Saunders said falling fuel prices have had the most impact on inflation.

"This has benefited most households although, in our view, it will take time for this to drive tangible changes in behaviour in terms of shopping and spending habits," he said.

Saunders expects further downward movement in inflation, but does not expect a return to the deflationary environment which characterised much of the pre-recession period.

"Depleted retail margins, commodity cost pressure and the interest rate environment are all guarding against major declines in prices," he added.