Clothing and footwear price deflation slowed in July

Clothing and footwear price deflation slowed in July

Shop price deflation for clothing and footwear in the UK continued in July, although the figure represented a slight deceleration of the fall in June.

According to the BRC-Nielsen Shop Price Index, overall shop prices recorded deflation for the 15th successive month in July, accelerating to 1.9% and hitting their deepest level of deflation since the series began in December 2006.

Non-food, however, reported a deceleration in deflation with a figure of -3.3%, compared to -3.4% in June.

Meanwhile, clothing and footwear deflation hit -11.2%, versus -13.7% in June, with all sub-categories reporting deflation in July, but particularly children’s wear and men’s wear.

Meanwhile, footwear, other clothing and baby clothing, and women’s wear all experienced a lower deflation rate than the category average.

On a month-by-month basis, clothing and footwear prices fell 1% in July, following a 3.3% decline in June.

“On the non-food high street, retailers are maintaining the level and depth of price cuts and promotions to help drive footfall over the holiday period,” said Mike Watkins, head of retailer and business insight at Nielsen.