Upscale footwear, handbags and accessories retailer Coach Inc has added two executives to its creative team to help it develop into a global lifestyle brand.

Zach Augustine has been named EVP of global environments, joining the company on 11 March, while Erin Thompson has been appointed VP and artistic director of global environments. Both are newly-created roles.

Augustine will lead initiatives across visual merchandising, architecture and creative development and report to president and executive creative director Reed Krakoff.

Augustine most recently served as global creative director of direct-to-consumer experience at sportswear giant Nike. He has previously held various positions at consulting firm Winston, Giorgio Armani, Diesel, Polo Jeans, Nautica and Levi Strauss.

Meanwhile, Thompson will oversee creative development for windows, in-store, showrooms and events and report to Augustine.

She joins the company from UK department store retailer Selfridges & Co, where she most recently served as head of visual. Thompson has also held senior visual merchandising roles at luxury fashion house Mulberry.

Outgoing CEO and chairman Lew Frankfort said: "The appointments of Zach Augustine and Erin Thompson to these newly created roles are the latest steps we've taken to broaden our capabilities to enhance the Coach experience through product, retail environments and integrated marketing communications. This comprehensive approach to our transformation to a lifestyle brand will add excitement and cachet to Coach."

Separately, Sandra Hill joined Coach in January as EVP of women's design, while Jeffrey Uhl was appointed SVP of men's design last September.