Women's wear retailer Coldwater Creek has implemented Oracle Retail planning and optimisation applications to help reduce aged inventory and increase sales of full-priced goods.

The Oracle Retail solutions will help Coldwater Creek create pre-season and in-season plans to make sure the right styles and colours are available for customers in store, online and in catalogues.

It is also using Oracle solutions to budget and forecast demand more accurately, helping it to make better buying decisions, and react quickly to how well an item is selling by purchasing more or using promotionals to clear inventory faster. 

"The new planning process underpins one of our strategic business objectives for this year, which is to optimise the effectiveness of our inventory investments without diminishing our ability to meet customer demand, across all channels," said Deanna Emsley, senior vice president of inventory planning and corporate strategy at Coldwater Creek.