US footwear brand Cole Haan is to open an innovation and sports lifestyle design centre at its global headquarters in New Hampshire.

The centre will enable Cole Haan to aggressively expand its ZeroGrand line for men and women, a product it launched in July last year. The division will also join with partners and manufacturers to deliver a collection of lifestyle products for the active consumer globally.

These products will be sold through Cole Haan stores, domestic retailers and global distribution partners. Head of the new centre will be Scott Patt, a 20-plus year design veteran of branded apparel and footwear.

"Cole Haan has been an innovator for 85 years,” said CEO Jack Boys. “This has put us at the forefront of the footwear industry. With the opening of our global innovation center, we elevated our commitment to bring creative disruption to the marketplace.”