Collective Brands’ Performance + Lifestyle Group has signed a new wholesale distribution deal for its Saucony, Sperry Top-Sider and Keds brands in the Philippines.

The move is part of the company’s international growth strategy, and will see local firm Iconic Advantage broaden the reach of the Keds fashion sneaker brand as well as launch both the Saucony running brand and the Sperry Top-Sider nautical lifestyle brand in the country.

Iconic Advantage, headquartered in Manila, is a licensee, distributor and retailer of international footwear and apparel brands, with a national network of hundreds of points of sale and 20 wholly owned retail stores.

The Philippines is a new market for Sperry and Saucony footwear products, while Keds has been available in a limited manner in the country for a few years.

“The Philippines is the 12th largest country by population with more than 97m people, many of whom enjoy shoe shopping and aspire for the latest footwear fashion, technology and innovation,” said Gregg Ribatt, president and CEO of the Performance + Lifestyle Group.

Although financial terms were not disclosed, the wholesale agreement is a multi-year deal.