Following its launch at Herren-Mode-Woche/Inter-Jeans in February, the International Designer Competition jointly organised by show organiser KölnMesse and the German Institute for Men's Fashion has been renamed the 'Cologne Fashion Award.' The new name is intended to underscore the international importance of the competition and to further promote the role of events at Herren-Mode-Woche/Inter-Jeans, one of the world's leading men's wear, jeans, sports and streetwear fairs.