Columbia Sportswear Company has announced the appointment of Adrienne Moser as vice president of global apparel merchandising and design for the Columbia brand.

Moser will replace Sue Parham, who has left the company to pursue other interests.

She was previously general manager of apparel merchandising at Columbia, where she oversaw apparel assortment, line direction, pricing and regionalisation.

Prior to joining Columbia, Moser spent 14 years at Patagonia, rising to general merchandise manager.

"We are extremely pleased to announce Adrienne's promotion to this key role," said executive vice president Mick McCormick.

"Adrienne is a proven leader and a world-class merchandiser. Her depth and breadth of experience across the outdoor industry will be instrumental as we strive to provide our customers with the most innovative apparel technology and design available."