International outdoor apparel and footwear firm Columbia Sportswear Company today announced that it has extended the license for the use of the Sorel brand name with Icon Shoe Care, Inc for the production and distribution of Sorel shoe footwear care products and laces. "We are very pleased to extend the Sorel license to Icon, a company that is renowned for manufacturing and marketing high-quality shoe care products," said Bill Berta, general manager of Columbia Sportswear's Sorel division.