t for Athletic and Outdoor Technical Socks -->US-based outdoor apparel and footwear manuacturer, Columbia Sportswear Co, has agreed a deal to design, manufacture and market athletic and outdoor technical socks exclusive to the Canadian market.

The collection of men's, women's and children's socks will be available in stores from next spring after the firm signed a licensing agreement with Canada-based sock maker Lamour Inc.

"Lamour is well-respected throughout the Canadian sock industry for its dedication to quality and innovation," said Tim Boyle, Columbia's president and chief executive officer.

"We are very excited about the business opportunities that await Columbia with the launch of this program."

Lamour vice-president, Marty Lieberman, added: "We're very enthusiastic about the association with Columbia Sportswear. Both companies have a successful history of serving outdoor consumers, and we're confident that the Canadian collection we produce for Columbia will complement the company's existing product offering and thereby satisfy our Canadian customers.".