USA: Columbia Sportswear Announces 2001 Sorel Product Line
The Columbia Sportswear Company, designer and manufacturer of active outdoor apparel and footwear, announced today the official launch of its Sorel division and the lineup of Sorel footwear for Fall 2001.
The ew product line will be available in some areas as early as June 2001.
The company also announced that it had appointed Bill Berta as general manager of the Sorel division. Berta was named interim general manager in October 2000, and he will now exclusively manage product direction for the Sorel brand.
Berta joined Columbia Sportswear in 1996 as manager of footwear sales for the United States, and has helped propel the dramatic growth of Columbia's footwear business. Prior to joining Columbia, Berta worked for Wolverine as key account manager and was the national sales manager for Hi-Tech Sports.
Tim Boyle, Columbia's president and chief executive officer said: "Bill has played a vital role in the integration of the Sorel brand into Columbia's existing operations. His expertise will be a key element to the successful growth of our Sorel business."
Columbia acquired the Sorel trademark rights, associated brand names and other related intellectual property rights for approximately $8m in cash during the bankruptcy proceedings involving William H. Kaufman Inc. The transaction was closed on September 22, 2000.
"The Sorel brand is highly regarded by retailers and consumers throughout the world," Boyle said. "As a result of Kaufman's bankruptcy proceedings, production of Sorel footwear ceased in January 2000, so we are very enthusiastic about putting the most popular Sorel styles back on the shelf for Fall 2001."
Help test our new apparel sourcing tool.
Outdoor clothing firm Columbia Sportswear has suffered a 3.1 per cent slip in third-quarter net profit on decreases in outerwear and accessories demand....
Footwear group Wolverine World Wide has unveiled a set of promotions and organisational changes relating to its Heritage Brands Group, Wolverine Footwear Group and global support operations....
Blake Krueger has been named president and chief operating officer of footwear group Wolverine World Wide....
Shoe maker Wolverine World Wide Inc has reported a 12 per cent rise in third-quarter income, on good sales in three key units....
Active apparel business Columbia Sportswear Company has appointed ex-Nike manager Mark Koppes to the newly created position of general merchandise manager, men's apparel....
Columbia Sportswear Company has named Brad Gebhard as vice president of footwear as of October....
Footwear group Wolverine World Wide Inc has reported strong trading for the second quarter of 2005, driven by good consumer response to innovative product offerings....
Active wear group Columbia Sportswear Company says that president of the Sorel division, Mike Prendergast, has quit the company with immediate effect....
- China leads US apparel sources with falling prices
- Hard hit Turkish industry is not knocked out
- Vietnam grows share of US apparel imports in 2016
- US apparel sector braces for potential cost hikes
- Trade Tracker – Trump's first weeks, Brexit agenda
- US Q4 in brief – Chico's FAS, TJX Companies
- VF Corp sees Q4 and FY earnings tumble
- Bangladesh crackdown has cost garment sector $100m
- Adidas and Burberry recognised for sustainability
- $136m funding for Made in NY garment-making hub
- When Things Go Wrong - A Practical Guide to Managing Common Problems in Apparel Sourcing
- Outdoor performance apparel 2016: A broader perspective
- Technical textile markets: product developments and innovations, December 2016
- Global market review of lingerie – forecasts to 2022
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar